An examiner of humanhood, a defender of beauty for the simple sake of having lovely things in the world, Lauren Krysti is uncommonly romantic and unmistakably obsessive (in a good way, of course). The thing she likes most about projects is that they’re all so unalike and she’s got a knack for bringing out their particular stories in ways that are always composed, never contrived. Stylish, not passé.  Lovable, not forgettable. And, she does all this while making it look and feel effortless—which for her, it sort of is. Even though she calls it work. 

Lauren Krysti is an award-winning photographer with three decades in the biz working with retailers, agencies, editorial publications and passion project comrades. She’s equal parts feet on the ground, head in the sky—a rare breed of creative who geeks out as hard about the research and preparation that goes into each project as the day when it’s lights, camera, shoot time. 

Her process? Perhaps best summed up as un-sum-up-ably meticulous and careful, but never, ever, under any circumstances, precious. She’s an observer and examiner—of projects, people, places, life in general. She treats her work with equal parts ebb and flow, sense and imagination, head and heart.  

Her roster includes campaign work for the likes of Target, Aveda, Life Time, Walker Art Center and Puma. 

She and her impressive boot collection are HQ’d in Minneapolis or wherever her clients may need her company. 

PARTIAL CLIENT LIST

Target

Aveda

Life Time

American Airlines

Luxottica

Bath & Body Works

Odele

Welly

Mille

HiBar

Gussi

Burt’s Bees

Puma

Sperry

Lands’ End

Post-it

Shutterfly

Whitehaven

Cambria

Brookstone

Illume

Good Chemistry

Thymes

Capri Blue

Mall of America

Galleria Edina

Walker Art Center

Wisconsin Chamber Orchestra

Martha Stewart Living Omnimedia

Condé Nast

Meredith Corporation

Modern Luxury